Google’s launch of the chatbot Gemini, following the success of ChatGPT in late 2022, has faced challenges despite multiple upgrades and rebranding efforts. Compared to rivals like Microsoft Copilot, Gemini has not gained the same level of popularity. As Google prepares to unveil updates for Gemini at their annual developer event, Google I/O, there are several features that could enhance the user experience and make the chatbot more competitive.
1. Enhancing the iOS experience for Gemini users by providing a dedicated app similar to what Android users have access to.
2. Implementing automatic footnotes for sourced information in Gemini’s responses to improve transparency and build trust with users.
3. Allowing users to upload documents for Gemini to analyze, expanding the chatbot’s capabilities beyond text, voice, and image prompts.
4. Improving privacy controls and providing users with clearer opt-out options for data usage and review by human reviewers.
By addressing these key areas, Google can enhance Gemini’s functionality and appeal, making it a more formidable competitor in the AI chatbot space. Google has been focusing on popularizing its AI models, with efforts like implementing generative AI offerings in its search engine through the Search Generative Experience (SGE). However, user feedback suggests that SGE can be confusing and disruptive to the search experience.
Initially, SGE was available through Google’s Search Labs, where users had to opt in to use the feature. But now, many users are seeing SGE in their search results without opting in. Google has confirmed that a subset of queries in a small percentage of US search traffic will receive SGE, even if users haven’t chosen to use it.
Instead of forcing AI features like SGE into its products, Google should focus on making its generative AI offerings, like Gemini, more appealing to users. This way, users will be more inclined to participate voluntarily rather than feeling forced into using AI technology.