The fascination with AI continues to grow, but is the technology actually being utilized at the same pace?
A recent survey conducted by the Reuters Institute and Oxford University has revealed that, while young people are the most frequent users of AI, not as many people are actually using the technology as one might expect. According to a report by the BBC, there seems to be a ‘mismatch’ between the hype surrounding AI and actual public interest.
The study surveyed 12,000 people across six countries, with only 2% of respondents from the UK stating that they use AI on a daily basis.
ChatGPT remains at the forefront of public interest in AI
In recent months, AI has continued to capture public interest, with platforms like OpenAI’s ChatGPT, Microsoft Copilot, and Google’s Gemini models making a significant impact. Especially in the workplace, companies have been quick to explore the potential use cases for this technology, with investments expected to rise in the coming years.
According to the Reuters/Oxford study, ChatGPT is the most widely recognized generative AI product, with approximately 50% of the online population in the surveyed countries being aware of it. However, regular use of the AI assistant is not common, with only 1% using it daily in Japan, 2% in France and the UK, and 7% in the United States.
Despite the seemingly low usage numbers, the research indicates that people believe that generative AI will have a significant impact on society over the next five years, especially in key industries.
The survey states that younger individuals are more likely to use generative AI products regularly, with 56% of those aged 18-24 reporting that they have used ChatGPT at least once, compared to 16% of those aged 55 and above.
The most common use cases for generative AI include obtaining information (24%) and creating various forms of media such as text, audio, code, images, and video (28%).
Enterprise AI adoption is not progressing at an equal pace
It has been predicted that almost every business will be utilizing AI technology in the future.
According to a new study by EXL, 91% of business leaders surveyed have implemented some form of AI in 2023 and plan to continue doing so. However, the research indicates that AI adoption is not uniform at present, with leaders emerging even in the early stages where most companies are implementing AI point solutions or proofs of concept.
All businesses are currently grappling with the challenges posed by AI to enhance productivity and decision-making. They are facing obstacles such as skill gaps and a lack of accessible data that hinder them from fully leveraging AI.
While AI may not be meeting the expectations just yet, businesses are actively seeking new ways to capitalize on the technology. Strengthening AI skill sets and refining strategies are key priorities for businesses, with many companies forming partnerships and establishing clear guidelines to responsibly harness AI.
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