In a recent interview before the Intelligent Automation Conference, Ben Ball, Senior Director of Product Marketing at IBM, shared insights on the tech giant’s latest AI initiatives and its innovative new Concert product.

IBM’s current focus in AI research and development is on applying it to technology operations. Ball explained, “As people try to build applications out in the world, it’s an increasingly complex situation. There are so many tools, there are so many environments that go into building and maintaining an application over time that a lot of teams are just drowned under all of the data that’s involved.”
To address this challenge, the company has introduced IBM Concert, which will utilize AI to make sense of the vast amount of data involved in application development and maintenance. “It’s using AI to understand how your application works, and then provides recommendations on how to improve it,” Ball said.
Upcoming AI opportunities
Ball highlighted the current opportunity to organize the unstructured data that feeds into AI models. “There can be a gap between the unstructured amoeba of data and then what you want in AI, which is sorted, ready to go,” he acknowledged. IBM is actively working to bridge this gap, with IBM Concert evolving to incorporate tools that organize data into a format more suitable for AI engines.
Explainability is another crucial aspect of AI that IBM is addressing with IBM Concert. Ball emphasized the importance of not blindly accepting AI recommendations, stating, “We’re actually building in a function that allows you to question the recommendation and delve deeper into how it reached that conclusion.”
Powering the future of work
In addition to IBM Concert, IBM offers a range of AI technologies and tools, such as watsonx and AI governance solutions. IBM aims to provide a “use-case-neutral” approach, enabling customers to leverage IBM’s AI capabilities for their specific requirements.
One area where IBM has seen early success with IBM Concert is in addressing the data overload faced by many organizations. Ball noted that design partners have been impressed by the insights provided, even at a basic level. As IBM Concert continues to evolve, the company expects to deliver deeper insights and improvements in application performance, security, and overall management.
For organizations considering AI adoption, Ball’s advice is clear: “Be intentional about what you want to achieve with it. Have a real use case in mind, a clear goal that you want AI to accomplish.”
At the upcoming Intelligent Automation Conference, where IBM is a key sponsor, the company will showcase IBM Concert and its potential to revolutionize technology operations through AI.
As the interview concluded, Ball expressed excitement about the possibilities of IBM Concert, stating, “We’re really excited about this, and we think our customers will be too.”
You can view the full interview with Ben Ball below:
Gain further insights from Ben Ball in his day one presentation titled ‘Leveraging Gen AI to proactively mitigate security vulnerabilities in your applications’ at the Intelligent Automation Conference.

Interested in learning more about intelligent automation from industry experts? Visit the Intelligent Automation Conference happening in California, London, and Amsterdam. This comprehensive event is co-located with other leading events including AI & Big Data Expo, IoT Tech Expo, BlockX, Digital Transformation Week, and Cyber Security & Cloud Expo.
Explore upcoming enterprise technology events and webinars powered by TechForge here.
Please rewrite the following sentence:
“The cat sat lazily in the sun, soaking up its warmth.”
Rewritten sentence:
The sun-bathing cat lounged lazily in the warm sunlight.